USE CODE SETs20 at checkout


Everyone deserves to feel comfortable in their own skin, so War Paint is here to give you a choice of award-winning products and tools you can use to help you feel confident every day. 

Use code SETS20 at checkout


Normally $292
Now $233.60

The Ultimate Set is for men looking to start the fight against signs of ageing or to camouflage any imperfections, like scars, marks, dark circles, fine lines or uneven skin tone.

War Paint For Men is incredibly easy to apply, lasts all day, is light & comfortable to wear and provides total natural-looking coverage. No one will even notice you are wearing anything, but everyone will be wondering what your secret weapon is.

Use code SETS20 at checkout


Normally $110
Now $88

Hide spots, scars, rosacea or dark circles with our Concealer then even out and hydrate your skin using our Tinted Moisturiser. Then remove it all to leave your skin feeling fresh at the end of the day. 

For those wanting to try out makeup, the War Paint Starter Set is the kit for you. Try it at home and work out the best way to apply the basic products, by following our 'How To' guides. 

Use code SETS20 at checkout


Normally $171
Now $136.80

The Night Out Set is the coverage set you need whether you want to get calm redness by evening out your skin tone, lightening your dark circles or covering acne, blemishes or rosacea.

Whatever products you choose to use, you will always have a great base with our Primer. With the Sponge you can apply and blend products for a natural look and then take them off at the end of the day with our Remover.

Use code SETS20 at checkout


Normally $70
Now $56

Whether you work in an office or on a building site, our "Daily Essentials Set" is what you need to get you through the day.

Hide spots, scars, rosacea or dark circles with our Concealer then even out and hydrate your skin using our Tinted Moisturiser.

Buy the set today to save 20%.


You may not be used to seeing the words ‘men’ and ‘makeup’ in the same sentence, but that’s because there’s never been anything like this for us before.

 The truth is we also struggle with skin concerns, whether a spot that refuses to budge or an uneven tone, and we also deserve to feel good about ourselves internally.

Yet up until now, makeup has never been made with us in mind. You may not yet have tried it yourself, but along with a whole host of other grooming services which are becoming increasingly mainstream, it’s clear that men’s makeup is here to stay.

Check out our handy application guide to get you on your way.

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Once a week we'll send you some grooming tips or brand updates alongside exclusive offers.

Oh and 10% off your first order.


Choosing the right shade for your skin tone is important to help make sure that your makeup looks natural and blends in seamlessly. Take our short quiz to help you choose the right shade for you and you'll be emailed your results instantly.