THE WORLD'S FIRST MEN'S MAKEUP STORE

The world's first men’s makeup and wellness experience has landed on London's iconic Canarby Street. Our knowledgeable staff are on hand to help you and find the best products for your skin.

Play

29 CARNABY STREET

The War Paint store is much more than makeup: Get a fresh trim from mental health non-profit Lions Barber Collective, bespoke products made for your skin while you wait, a virtual makeup conversation, and more. We can't wait to see you there.

VIRTUAL WALK THROUGH

Explore the iconic store below, and discover unique services such as Ask Danny - our interactive virtual Q&A, and Lions Barber Collective, the non-profit barbershop.